It’s this sense of the judges not only caring deeply for the It’s Fine I’m Fine Everything Is Fine Shirt of their contestants but also the culture they are representing on-screen that sets The Hype apart from its most obvious predecessor, Project Runway. And why wouldn’t they? All three co-signers are deeply enmeshed in the streetwear community. The show’s de facto lead judge Offset—of rap trio Migos fame and partner to Cardi B (who makes an appearance later in the show)—launched his menswear label Laundered Works Corp in a church at Paris Fashion Week last year. Then there’s Bephie Birkett, founder of the streetwear Mecca that is Union Los Angeles. Meanwhile, Senofonte’s illustrious list of clients has included everyone from Lauryn Hill to Diddy; her most famous long-term styling relationship is with none other than Beyoncé.